Craig’s mission is to create brands that add value to people’s lives, brands that are truly alive. Craig’s creative career started in Cape Town where his work for The Robben Island Museum saw him awarded the first of more than 20 creative awards. He also spent 7 years at Circus Mauritius, a partner agency of the Publicis Africa Group where he created award-winning work for brands like Renault, Orange and a wide range of business sectors. His experience covers global groups to start-up companies. He has lived in London since 2015.